Hydrox Doubles Cookies, Sunshine, July 1986

For over 70 years prior to the publication of this ad, Hydrox and Oreo had been rivals in the cookie market. For many years, both brands concentrated solely on their classic chocolate sandwich varieties, but beginning in the 1970s, the makers tried to distinguish their brand from the other by introducing new spins on the classic formula. In 1974, Oreo introduced the Double Stuf version, which contained twice as much white creme filling as the original variety. Hydrox eventually responded with its own creation, Hydrox Doubles, which were introduced in April 1986.

Hydrox Doubles not only boasted more creme filling than the original variety, but also featured a dollop of flavored creme filling in the center. The flavors were Tasty Mint, Delicious Strawberry, and Rich Chocolate. 

I was unable to find any information about when this cookie was discontinued, but it appears to have been relatively short-lived. It certainly was an interesting idea, but perhaps the buying public thought they weren't quite as "incredouble" as Hydrox's parent company, Sunshine, did.

Anyone ever try these? The mint flavor sounds as though it would have been especially good.