This colorful ad featuring popular magician David Copperfield introduced the Kodamatic 960 and 970L, two of several instant camera models manufactured by Kodak during 1982 and 1983. Although perhaps not as popular as competing brand Polaroid's line of instant cameras, the Kodamatics utilized a somewhat similar technology. These cameras were only available for a few years before being discontinued in 1986.
I have no personal experience with Kodak's instant camera products, but it's interesting that this ad emphasizes the quality of the finished print when taken in low lighting. With older instant cameras, it was notoriously difficult to find the correct exposure relative to the lighting conditions; photos tended to turn out either overexposed or very dark.
David Copperfield was one of many celebrities to do product endorsements during the late 1970s and early 1980s; that particular era seems to feature more celebrity ads than any other.
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