Pickup trucks are extremely popular vehicle style today, and that was true in the 1970s as well. One drawback with the pickups of the day, however, was the limited seating and interior storage capacity of traditional cab models. Some families found a workaround by allowing the children to ride in the truck's bed, but that was somewhat unsafe and quite impractical in cold and/or rainy weather conditions. The solution seemed to be to design a pickup that would be able to comfortably seat an entire family in the cab, and the Ford Motor Company did just that with its new SuperCab model.
The SuperCab had front and rear bench seats which accommodated up to six people, and offered several interesting options, including a folding foam rear seat and two jump seats on either side of the rear cab. These options gave the owner almost as much interior passenger and cargo space as a traditional sedan. For some reason, though, the SuperCab and other extended-cab pickup truck models were a relatively uncommon sight on the roads during the 1970s, especially compared to traditional cabs. Perhaps the design just needed a few more years to resonate with the public, as the extended cabs became much more common during the 1980s and beyond.
This ad is so quintessentially '70s...the mop-headed boy in the Cincinnati Bengals jacket (NFL jackets were extremely popular among grade school-aged youth back then), the avocado and burnt orange hard-sided luggage, the sunny gold color of the truck itself. Yet the design concept seems years ahead of its time, and just as useful today as it was back then.
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